What Should I Read Next? Launch Campaign

For the launch of a new Alexa book recommendation feature I co-directed an announcement video, produced by Gunner Animation. The new feature allows users to ask Alexa to recommend their next book, whether that’s a traditional read or on Kindle or Audible. Alexa can even recommend books based on genre and author. Our goal with this piece was to capture how Alexa can help users discover the special worlds that books draw you into, regardless of how you read or listen.